Grainger Hall, which is home to the Wisconsin School of Business, is pictured on the campus of the University of Wisconsin-Madison on Oct. 10, 2008.

Thematic VISP Track: Wisconsin School of Business

*NEW for Summer 2020*

At the Wisconsin School of Business, we understand the power of collaboration to move the world forward. We draw from the immense intellectual and cultural resources of the University of Wisconsin-Madison, infusing invaluable research to our premium learning platform. Our students are inspired to excel in and out of the classroom, becoming a part of a powerful community of innovators who have the confidence and inspiration to continually progress through their lives and careers.


As a member of the Wisconsin School of Business Thematic VISP Program, you will be able to enroll in courses at a leading US business school. Participants will have access to challenging and forward-thinking classes in a variety of subjects, such as finance, marketing, management & human resources, risk management & insurance, and international business.


From the time you apply to the end of your stay, the VISP staff will be there to assist you. You will receive guidance and assistance from the Wisconsin School of Business as well as from the VISP staff. Upon completion you will receive an official UW-Madison transcript.


Participants should have completed at least one year of university coursework and meet the VISP eligibility criteria for admission into this program. This Thematic Track admits students at the Undergraduate level only.

Specific courses will also have prerequisites that must be met before the program begins.


Program available in the summer term only, starting summer 2020. Students interested in taking courses in the Wisconsin School of Business during the fall or spring semesters must apply through the Traditional VISP track instead.


Session 1:  June 15 – July 10, 2020
Session 2:  July 6 – August 14, 2020
Session 3: July 13 – August 7, 2020


Note: This listing has been updated to reflect online course options for summer 2020.

SESSION 1: JUNE 15 – JULY 10, 2020
Human Resource Management – MHR 305, 3 credits
Study corporate structures and cultures. Learn to diagnose and solve HR problems and develop appropriate metrics to measure HR performance. Download sample course syllabus.
Prerequisites: None.
Modality: Taught online in an asynchronous format.

SESSION 2: JULY 6 – AUG 14, 2020
Marketing in the Digital Age – Marketing 355, 3 credits
Understand digital marketing channels and how successful marketing campaigns use online and mobile platforms. Learn about user-generated content, SEO, website design and management, inbound marketing, email marketing, social media, mobile apps, content strategy and paid advertising. Download sample course syllabus.
Prerequisites: 1 semester of introductory marketing OR prior business coursework.
Modality: Taught online in an asynchronous format.

SESSION 3: JULY 13 – AUG 7, 2020
Principles of Risk Management – RMI 300, 3 credits
Develop valuable critical thinking skills in management for organizations and society. Learn to recognize and identify different types of risk and apply risk management tools. Download sample course syllabus.
Prerequisites: 1 semester of Economics OR prior business coursework.
Modality: Taught online in a synchronous format. Monday- Thursday 8:55AM – 11:25AM, local Madison time.

If you have questions about whether you meet the prerequisite requirements for specific courses, please contact the VISP coordinators.


Estimated cost of attendance information is available on the VISP website. Participants to this program will receive an automatic $2,000 tuition scholarship to help cover costs.


Submit your VISP application and in your essay please include: “I am applying for the Business VISP track.”

Questions? Please contact the VISP coordinators.