Grainger Hall, which is home to the Wisconsin School of Business, is pictured on the campus of the University of Wisconsin-Madison on Oct. 10, 2008.

Thematic VISP Track: Wisconsin School of Business

At the Wisconsin School of Business, we understand the power of collaboration to move the world forward. We draw from the immense intellectual and cultural resources of the University of Wisconsin-Madison, infusing invaluable research to our premium learning platform. Our students are inspired to excel in and out of the classroom, becoming a part of a powerful community of innovators who have the confidence and inspiration to continually progress through their lives and careers.

Program Overview

As a member of the Wisconsin School of Business Thematic VISP Program, you will be able to enroll in courses at a leading US business school. Participants will have access to challenging and forward-thinking classes in a variety of subjects, such as Finance, Marketing, Management & Human Resources, and Risk Management & Insurance.

Student Support

From the time you apply to the end of your stay, the VISP staff will be there to assist you. As a VISP participant you have full access to all academic and student support services, such as libraries, computer labs, clubs, and sports facilities; the opportunity to participate in VISP sponsored social and cultural events; and upon completion you will receive an official UW-Madison transcript. The Wisconsin School of Business will also provide guidance and assistance during your participation.

Program Eligibility

Participants should have completed at least one year of university coursework and meet the VISP eligibility criteria for admission into this program. This Thematic Track admits students at the Undergraduate and graduate-level.

Specific courses will also have prerequisites that must be met before the program begins.

Available Terms

Program available in the summer term only. Students interested in taking courses in the Wisconsin School of Business during the fall or spring semesters must apply through the Traditional VISP track instead.

Program Dates

Session 1:  June 19 – July 16, 2023
Session 2:  July 17 – August 13, 2023

Academics & Course Offerings

Courses are offered during two, four-week study sessions during which a student can participate in one course at a time. You can participate for one session, or stay for both summer sessions for a total of eight weeks.

Course offerings for Summer 2023 include:

SESSION 1: JUNE 19 – JULY 16, 2023

Marketing in the Digital Age – Marketing (MKT) 355, 3 credits
A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.
Prerequisites: Introductory marketing
Download example syllabus from prior class

Introduction to Finance – Finance, Investment & Banking (FIN) 300, 3 credits
Concepts and techniques in corporate finance and investments. Topics include the financial environment, securities markets, financial markets, financial statements and analysis, working capital management, capital budgeting, cost of capital, dividend policy, asset valuation, investments, decision making under uncertainty, mergers, options, and futures.
Prerequisites: Introductory economics AND introductory accounting AND one of the following: business analytics, upper-level economics, upper-level mathematics, or upper-level statistics.
Download example syllabus from prior class

SESSION 2: JULY 17 – AUGUST 13, 2023

Principles of Risk Management – Risk Management & Insurance (R M I) 300, 3 credits
Nature of risk, principal techniques of risk management, including insurance markets, and the bases for decision-making in managing risk effectively.
Prerequisites: Introductory economics
Download example syllabus from prior class

Management Consulting – Management & Human Resources (M H R) 412, 3 credits
Offers an understanding of fundamental principles, methods, and tools used in management consulting and develop skills to diagnose the functioning of an organization, problem solving, and to design and implement interventions to enhance individual, group, and organizational effectiveness.
Prerequisites: none
Download example syllabus from prior class

If you have questions about whether you meet the prerequisite requirements for specific courses, please contact the VISP coordinators.

Cost of Attendance

Estimated cost of attendance information is available on the VISP website. Scholarships may be available. Please contact the VISP advisors for more information.

Application Instructions

Submit your VISP application and in your essay please include: “I am applying for the Business VISP track.”

Questions? Please contact the VISP coordinators.