Grainger Hall, which is home to the Wisconsin School of Business, is pictured on the campus of the University of Wisconsin-Madison on Oct. 10, 2008.

Thematic VISP Track: Marketing Program

The Marketing Department at the Wisconsin School of Business at the University of Wisconsin-Madison is ranked 9th in the US, according to U.S. News and World Report 2016!

The core skills that you will learn in our Marketing classes are applicable to any job position or industry. These classes are interactive and provide hands-on experience with practical tools that you can use in a real-world setting.

Program Overview

The Marketing department at UW-Madison is happy to announce a special summer program and courses for Visiting Students – students can select from one or a variety of top Marketing courses with guaranteed enrollment. Courses will be taught by top faculty and instructors and classes will be with other UW-Madison students and visiting students from around the world.

Student Support

From the time you apply to the end of your stay, the VISP staff will be there to assist you. As a VISP participant you have full access to all academic and student support services, such as libraries, computer labs, clubs, and sports facilities; the opportunity to participate in VISP sponsored social and cultural events; and upon completion you will receive an official UW–Madison transcript.

PROGRAM ELIGIBILITY

Participants must meet the VISP eligibility criteria and be in at least their sophomore level of study in any major for admission into this program. This Thematic Track admits students at the Undergraduate, Graduate, or Dissertator level.

AVAILABLE TERMS

This Thematic Track is offered during the summer term.

Academics & Course Offerings

Marketing creates exchanges between organizations and customers. It includes planning, designing, pricing, promoting and distributing goods and services that satisfy organizational and customer needs. In the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important.

The summer sessions vary in length from 3 weeks to 8 weeks as indicated by the first column. Students in the 8 week session can choose two courses at a time, whereas those in the shorter sessions take only one course at a time. Students enrolling in multiple courses can select either a course listed below or one from another of UW-Madison’s academic departments.

Session Dates & Duration
Course Title
& Syllabus
Course Description
Credits
Prerequisite Requirement*
May 30 – Jun 18
(3 weeks)
MKT 300: Marketing Management Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution. 3 Equivalent to Economics 101: Introductory Microeconomics
Jun 19 – Aug 13
(8 weeks)
MKT 355: Marketing in a Digital Age? This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. This course covers the fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising. 3 Equivalent to MTK 300
Jun 19 – Aug 13
(8 weeks)
MKT 365: Sports Marketing This course examines the world of sports as a business and will focus on attracting the customer—sports fans—in a competitive, fragmented and global market. The course will discuss how professional, collegiate and special event sports organizations use marketing to attract fans and the other major customer—sponsors. 3 Equivalent to MTK 300
Jul 17 – Aug 13
(4 weeks)

MKT 420: Global Marketing Strategy
Examines adjustments to marketing strategy necessary for different economic, political, legal, and cultural environments. Considers the extension of product, price, distribution, communications, segmentation, and research issues in a global marketplace. 3 Equivalent to MTK 300

*If you have questions about whether you meet the prerequisite requirements listed above please contact Kymberly Aebly in the Marketing department. For all other program inquiries please contact the VISP coordinators.

COST OF ATTENDANCE

Estimated cost of attendance information is available on the VISP website.

Application Instructions

Submit your VISP application and in your essay please include: “I am applying for the Marketing VISP track.”


Questions? 
Please contact the VISP coordinators.